SEnuke Review

In this SENuke Review we will talk about how it is something of a bionic arm (or hands) of web-publishing for professional internet marketers. A lot has changed in article marketing since the SEnuke (Search Engine Nuke) software program was originally offered several years ago. It has since gone through a couple of major upgrades designed to get as much of the "work" out of "working online" as humanly possible. Purists might argue that the techniques and methods used by the software program run afoul of plagarism rules and copyright infringement and to be frank I would have to agree that several functions of the automation do tread into dark areas of the DMCA however a white hat marketer does not have to necessarily use those functions to still gain benefits of using this incredibly powerful piece of web publishing automation software.

SEnuke Review Positives

SEnuke is far and away the most powerful article marketing tool I have ever seen. If you have ever tried article marketing yourself you know exactly how time consuming and tedious it can be. Any campaign requires a considerable amount of effort just to research and setup - let alone execute. The major advantage of using automated article marketing software like this is time-saving. This software is capable (in its most advanced form) of doing absolutely all of the heavy lifting once you have performed your own keyword research (prior editions of SEnuke had a great keyword module however that function was made obsolete given the many good cheap or free substitutes available on the web). Once you decide on your niche, the software can literally do any or all of the remaining work for you. Many marketers use the program this way to saturate time-sensitive keywords with something akin to a "fire and forget" attitude toward their content. These pages certainly aren't the highest quality and will ultimately find their way to the Google sin-bin but by the time they get de-indexed the marketer has already cashed in on their target (hopefully).

Understand this is not how I market, nor it is any form of recommendation for this style of marketing however it is worth noting that this style of marketing does infact exist. Those more conscientious marketers who write their own content may still benefit from many of the automated features of SEnuke given its ability to quickly setup campaigns, accounts, distribute content, manage and save URL links, RSS feed links, create backlinks, and syndicate it all while you watch (or go have a snack or go to the movies). Full automation requires additional services but if your time is too valuable to monitor the program while it runs then paying a few dollars for the add-on services will be money well spent.

SEnuke Review Negatives

One of the big negatives in using a powerful program like SEnuke is that it can run afoul of the major search engines, notably Google. Online marketers using the full automation features of the program are essentially violating just about every term of service imaginable in the Web 2.0 world. The article marketing program creates seed articles from previously published article databases on the web. I don't care how much "spinning" an author does to an automatically generated article - it's still copyright theft in my mind - and a major violation of the DMCA.

On the other hand many web marketers outside the western world (and a fair number inside as well) don't hold themselves accountable to that standard. It is hard to blame them really. The web is like the wild west in many respects - filled with toothless / unevenly applied laws where the spoils inevitably go to the people with the fastest draw and the smallest conscience. With more and more small business marketers growing dissatisfied with the treatment they get via the major search engines it really is no wonder people continue to turn to high-powered automated marketing programs like SEnuke in greater numbers. See a demo of SEnuke.

Getting Indexed by Google

Have you noticed getting indexed by Google has gotten easier and faster the last couple of months? If you haven't seen an improvement then odds are you must have done something very wrong. You see, all the great hullabaloo about Google causing trouble for internet marketing pros is really just that: hullabaloo.

What Is the Google Index Business About?

Google has always been about trying to provide their users with the best end user experience, and it is the internet marketing industry that has sought (and profited) by trying to game the system. The Google Index rankings seek to provide the most relevant content to each user's search request. Repeated efforts of web marketers to figure out how to game the system or try to dominate the rankings with garbage content had a great deal of success for a number of years.

As the Google index business has gone corporate, more business accountability (brand protection protocols) has been put in place. This has forced the company and search engine to continue to do a better job at weeding out the cheaters.

How the Google Slap Impacted Ezine Articles, Et al.

The recent Google Slap put a hurt on the businesses that (in all honesty) leech revenues from some of Google's other brands, Adsense and the like. Ezine Articles (through no fault of it's own really) and other article directories only did what they were incented to do after all. Those article directories were given/earned authority status with Google and as a result it only stood to reason that as their number of page increased, so would their traffic and revenues. Ergo it's pretty clear standards at many of these content farms were lax (or relaxed) to allow as much content as possible to come through.

How Content Farm Changes Have Made Getting Indexed by Google Easier

Getting indexed by Google these days is much easier and faster if you follow the rules at Ezinearticles and or Squidoo or whatever you favorite content directory is. Once you have gotten your content approved, a simple couple of backlinks to it from nearly any of the social bookmarking sites will get your page found and help you start getting traffic. I recently tried getting indexed by Google with a Squidoo lens in a competitive niche. I used the same tactics I had been using for years (I write own content, do minimal backlinking of my own, etc), and one of my backlinks to my lens was indexed in under 5 minutes. A COMPETITIVE NICHE, NO LESS! 5 Minutes.

I'll get off my soapbox for now. I hope you read this with a feeling that you can compete provided you can get your content published. Getting indexed by Google is easier than it has been in years, and the income results speak for themselves.

Social Networking Marketing Strategy

A smart social networking marketing strategy will try to get the most impact from the least output in the shortest amount of time. That after all is the very definition of viral marketing - and that is quite exactly how people use social network tools today. It's all about being first, fast, fabulous, famous, and fashionable. Getting ahead with a good social networking marketing strategy takes advantage of all these societal desires and makes use of automation tools to get there (wherever "there" happens to be at the right moment) first.

How to Develop a Winning Strategy on Social Networks
Having a winning strategy on the top social networks means getting on top of the current events and staying relevant to whatever topic is hot. If there is an issue that is important to your readers / customers, you need to have a good grasp on your position and get it out there without being unnecessarily controversial. In most cases this means taking a conservative position and let the more foolish people duke it out. Most of your customers won't care if you're conservative - you stand to lose more by being controversial. You may pick up some brownie points and fans along the way, but followers and fans more often than you think are lurkers not buyers.

So how should this impact your strategy? You still need to have all the right social network automation tools in place to keep all your web 2.0 accounts updated. But it is wise to take careful stock of current events before putting your foot in your mouth all over the top social networks. So that means be relevant, be timely, and remain relatively conservative - because we've all seen in that last year how much damage social networks can do to brand image when combined with thoughtlessness.