Social Networking Business Plan Review

The Social Networking Business Plan with Onefineham is a highly focused compact marketing strategy eBook written by Barry Livingstone. The book reveals an automation strategy revolving around using social networks to quickly get marketing messages out to clients, fans, and other curious viewers.

An Automated Social Network Marketing Strategy

The central principal of the strategy is to write one message, and use built in automation tools to syndicate that message - posting links to the original message (with short summaries / teasers) on the major social networks. How this method differs from other strategies of a similar nature is that after the initial setup of the network messaging chain all of the linking and syndication happens AUTOMATICALLY without further intervention on the part of the marketer / businessman / manager or entrepreneur.

How The Social Networking Business Plan Works

After the initial setup of all the specialized, targeted social networking accounts (takes 4-6 hours to setup initially - so plan accordingly). the plan calls for writing short, informative publicity pieces (with links out to sales/squeeze pages and or ticket pages) and then posting them to the foundation account (where all the links to the social networks go out from). From there the foundation account notifies all the major social networking services which then create backlinks TO those simple press releases. Presumably readers then have a chance to get quick facts about the offer(s) in the press release whereupon they can then click out to sales pages / squeeze pages or ticket pages.

One particular strength of the plan is that ALL of the services used in The Social Networking Business Plan are FREE. At no time does a user of the methods in the book have a single penny of cost outlay.

Weaknesses of The Social Networking Business Plan

One area where The Social Networking Business Plan with Onefineham is weak is in generating traffic and followers. Presumably the reader is left on their own to develop methods to create followers and drive traffic to their sites.... or the expectation is that readers ALREADY have had some success creating lists and driving traffic and instead are looking for simple ways to save time in getting traffic to their publicity pieces.

Conclusion

There is a lot to be learned from reading The Social Networking Business Plan. It informs the reader not only of free services available, but how to integrate them into an efficient and coherent media content distribution engine. The Social Networking Business Plan is both elegant in design and provides terrific visual depictions of what is being asked of the reader. A reader is SHOWN what they SHOULD see on the screen, and then is TOLD exactly what to DO while at that screen.

Internet Marketing 2.0 - Social Networking Marketing

These days most everyone is learning social network marketing in order to promote their business. New techniques, tricks and tips have been developed by early adopters and are slowly leaking out to the general public. Small businesses continue to struggle to master the skills necessary to carve out niches for themselves on the major platforms. Short staffed companies have neither the time nor the necessary expertise to keep up with the multiple programs and as a result miss opportunities to reach their target audience and or fan base.

Marketing with a Coherent Plan Difficult Given Three Dominant Platforms

Marketing plans today are exploring ways to integrate social networking as a part of their strategy. Given the high adoption rate of network platforms such as Facebook, MySpace, and Twitter it stands to reason that any business will find customers surfing these networks. Unfortunately one of the problems with having three successful platforms is that not all users are on the same platform. That means keeping three systems updated to reach all your social networking clients.

Cost Has Had Major Impact on Adoption of Online Networks

Free membership and usage of the social networks is a major benefit. Having no cost point and offering usage with as little as a name and email address removed the two major hurdles to public embrace: privacy and cost. Oddly enough social networks quickly become FULL of personal information (including purchase preferences) which businesses find extremely useful. Free semi-anonymous networks can be prone to abuse however, and children's usage must be monitored.

The Problem of Choice

The early simple functionality of the major social networking sites led to rapid adoption but problems have arisen. One example is the difficulty for people on one system to stay connected with friends who use the other systems. This fracturing of the social networking marketing audience will ultimately result in the merger or dissolution of one of the two major platforms. Facebook seems to be more popular today, but MySpace is much better funded (under the Fox Media empire of Rupert Murdoch).

Keeping a Consistent Message

Bridging the gap between the major platforms has been a significant challenge for social networking enthusiasts. Many sales are lost because businesses ultimately give up the fight to keep all three networks updated. One thing is for certain: all three networks are in it for the long haul and each provides opportunities for targeted, low cost promotions for small businesses.

It is possible to reduce the headaches associated with using social networking for marketing but it takes a little know how to make it happen. Web marketing does work for businesses. It remains the cheapest, most effective solution for targeted marketing.

Prior Post(s):
Make More Money on the Side

Make More Money on the Side

It helps to make more money on the side these days if you can. With so many people out of work for an extended period of time having an alternative source of income is important. One would think with all the great advances in technology that opportunities would be popping up all over the place - and to a certain extent they are - if you know where to look.

Turning Hobbies into Income Makes a Great Lifestyle

One thing I've seen a lot of lately is people taking hobbies they enjoy and finding ways to make money in their leisure time. It sounds a little counter-intuitive but when you think about it, it makes sense. I mean if you want to find expertise on a given topic, wouldn't you go to someone who does that activity alot? Would it make sense to go to the person who "lives to do it" and really has a lot of experience doing it? Funny thing is, that is what a lot of people do. Only now folks with a bit of entrepreneurial spirit are turning their expertise into a source of income.

Internet Brings Information to Customers - but Who Creates the Information

We've all searched the web to learn "how to" do *something* at one time or another. Did you ever stop to wonder where the information on that "how to" page came from? Do ya think it might have come from someone who is an expert at it that decided to share what they know online? Do you think that you were the only person looking for that information online?

Obviously not. Did you know that search results that reach websites frequently end in sales of one kind or another? Every time a sale is made online inevitably *someone* is paid a commission. If people are continuously asking you for advice on a topic you enjoy but don't make a living at... shouldn't you be thinking about finding ways to make more money on the side? Is your job or source of income so secure that you don't need to make money on the side? I don't know of too many people in that situation - that's for sure. Here's a few ideas for hobbies that make money on the side.